Introduction:
What’s the secret to making your website as search-engine-friendly as possible? The answer lies in the web development tools you choose to use, from hosting platforms and programming languages to your website’s infrastructure, design and even its content. Choosing the right set of tools will make it easier to develop search engine–friendly websites that are also aesthetically appealing, intuitive and simple to navigate through. Here’s our pick of the top 10 tools for boosting your search engine optimization (SEO).
1) Google AdWords Keyword Planner
Google AdWords Keyword Planner is a popular tool that helps you find out what people are searching for online, then lets you pick the best keywords to target.
This can be helpful when brainstorming your SEO strategy or content strategy and deciding what specific words or phrases to use in your content.
However, there are many other great tools that can help with this as well. For example, SEMrush has a keyword research tool and Moz offers an entire suite of SEO tools such as rank tracking software and browser extension packs.
2) Google Trends
Search engine optimization is one of the most important factors when ranking for keywords, which can be a difficult process with all the available SEO tools. Some of the best tools are WordStream and Microsoft Excel, as well as BuzzSumo and SEMrush. These ten tools will help you streamline your search engine optimization strategy and get you to your desired rankings. The top three SEO strategies include content marketing, conversion rate optimization (CRO), and link building. Content marketing includes both blogging or publishing articles on topics that have already been covered by other authors in order to provide additional information or expertise on the topic; CRO is what changes need to be made in order to maximize visitor traffic; link building includes tactics such as guest blogging on popular sites or social media shares on Twitter and Facebook in order to raise your company’s online visibility
3) Moz
Moz is a great SEO tool that helps with search engine optimization, social media marketing, web analytics and more. It has a free version but if you're looking for something more robust then Moz Pro provides more tools and features. For example, the Moz Pro suite allows you to track the keywords your website is ranking for in SERPS (search engine results pages), so you can see which ones are working well and optimize them accordingly. It also helps with your overall SEO strategy by tracking keyword rankings across Google and Bing, content performance on both major engines, backlink analysis from MajesticSEO and much more.
4) Neil Patel SEO Analyzer
Neil Patel is an online marketing guru and a digital marketing consultant. His SEO tool is free to use, but it helps you get high ranking keywords by conducting a keyword analysis on your content. Neil's SEO Analyzer also helps you create a content strategy, which will guide you in the right direction when creating blog posts or other articles in order to achieve your SEO goals. In addition, this analyzer offers several useful SEO tools, such as domain age checker, rank tracker and backlink checker. It also has various features that can help with digital marketing tactics like Google Adwords campaign management and PPC management. Finally, I think this is one of the best ways to get started with digital marketing because it doesn't cost anything to use!
5) SEMRush
SEMRush is a powerful SEO tool that has helped me identify keywords and content gaps in my site. I've been able to use this information to create a more cohesive digital marketing strategy. SEMRush also provides competitive intelligence, which helps me stay up-to-date with what's going on in my industry. SEMRush not only offers keyword data, but allows you to see how your competitors are performing across the board. You can find out where they rank for specific keywords, or gain an understanding of their traffic sources or organic search visibility. I recommend SEMrush as one of the top tools for boosting your search engine optimization and getting ranking keywords.
6) Ahrefs
Ahrefs is a robust SEO tool that allows you to find keywords, backlinks and other things such as social media signals. It also has a content tracker that gives you a detailed analysis of your competitor's digital marketing strategy. Real-time web ranker: Real-time web ranker is an SEO tool that automatically updates the rank of the websites in response to what Google changes their algorithm. It can provide valuable insights on how best to improve your site ranking in Google searches.
This free SEO tool helps you find all sorts of information about your competitors' websites. If there are any vulnerabilities in their digital marketing strategy, you'll know about them! Neil Patel does a great job at explaining his results when he uses it here. Buzzsumo: Buzzsumo helps its users identify topics with lots of social traction and filter out those that have less buzz—this way, they'll get more attention from potential customers who look up these trendy topics online!
7) KWFinder
KWFinder is an SEO tool that helps you find keywords, content ideas, and influencers. They have a free version as well as paid versions that give you more features. - SEMrush: SEMrush allows you to search over 100 million pages on the internet to help with your digital marketing.
- Rank Tracker: Rank Tracker allows you to monitor ranking changes in SERPS across Google, Bing, Yahoo, Baidu and Yandex
- Keyword Inspector: It's a keyword research tool that finds related keywords so that you can save time when creating your digital marketing strategy.
8) SECockpit
SECockpit is a powerful digital marketing platform with a focus on website analytics, rank tracking and keyword research. With SECockpit, you can quickly find out how your site is performing in the SERPs and what keywords are bringing traffic to your site. It also includes powerful SEO tools which allow you to make informed decisions about content strategy, SEO strategy and lead generation. In addition, it allows you to track rankings across different regions and geographies. SECockpit offers an easy-to-use interface that is accessible to anyone who has basic web knowledge, making it ideal for small business owners or non-technical individuals without extensive technical skills.
9) Alexa
Alexa is a fantastic SEO tool that helps you optimize your site and get it ranking on the first page of Google search. Alexa offers a complete suite of tools, including site optimization, keyword research and tracking, backlink analysis, and more. All this information is compiled in easy-to-understand reports so you can easily see how well your website is performing. Alexa also has some great free tools to help you with content marketing like its Content Strategy Toolkit and its Content Planner which both make content creation simpler.
10) Wordtracker
Wordtracker is an excellent tool to use to help with your SEO strategy. It tells you how many times the word has been searched and what its competition is like, which will help you figure out how often you should be using it. It also provides a lot of information on related keywords that you may not have thought of before. Wordtracker also provides other SEO tools such as an SEO audit and rank tracker so you can keep track of your rankings from various search engines. You can also see what kind of content is ranking well in different categories so you know how to better create content that gets found.
If you're looking for a place to start when working on your digital marketing plan, this might be the perfect fit!
Conclusion
In conclusion, there are many tools that can be used to boost your search engine optimization and to get ranking keywords. This top ten list is not exhaustive but it is the best in my opinion when it comes to boosting your SEO and getting more ranked keywords in the SERPs.
